Dental search engine optimisation or dental SEO is the process of improving your website’s ranking in search results lists on Google. Increasing your website’s organic ranking helps attract quality, organic traffic to your website. Google wants to be able to provide the best results for its users. You need to be able to show Google that you are a quality website and that you have the answers that the users are searching for. By doing so you will be able to attract quality website traffic and patients who are already interested in the treatments and procedures that you have to offer.
Investing in dental SEO helps you guide the right traffic to your website. It also helps increase the number of people visiting your website. The more people that visit your website and learn about your dental practice, the better chance there is of boosting the success of your business. It also sends a positive signal to Google saying that your website has the answers that potential patients are searching for, which encourages Google to send more patients your way by boosting your position in the results list further.
Dental SEO trends are changing at all times. SEO involves many different components and is therefore better left in the hands of the expert. Speak to a digital dental marketing team today to find out more.
On-page SEO
On-page SEO is one of the main components of dental SEO and involves optimising your website. You need to enhance individual pages on your website by implementing changes which will help it rank better in the results lists. Examples of on-page SEO optimisation include keyword research. Keywords are a crucial component of dental SEO. You need to find out the most popular dental keywords for your geographical vicinity and you can optimise your website by incorporating these words into your pages. The more strategically and repetitively you use keywords the greater chance there is of Google recognising that you have the answers that prospective patients are searching for and therefore this will boost your ranking in any results list. Quality content is another vital component of a successful dental SEO campaign. Creating quality content helps you drive valuable organic traffic to your website. It helps you rank highly in the right search results lists and therefore attracts quality patients to you.
Technical SEO
Technical SEO is another major component of dental SEO and it is often referred to as optimising the back-end of your website. Optimisations for technical SEO include improving the speed of your website. Website loading time influences your ranking, as your audience does not want to wait for slow loading pages and this determines whether or not a visitor will remain on your website or look elsewhere. Making sure you have a mobile friendly website is also crucial for a positive user experience in this era of digital technology. Speak to a digital dental marketing team today to find out more about optimising your website and make sure you have a marketing campaign which is in keeping with current trends.
