In this age of digital technology, it is important to have a good dental website for your practice that helps inform and educate your patients with regards to the treatments and services you provide at your practice and the importance of good dental health. Unfortunately, a stand-alone website is not enough for good dental marketing and with most dental practices sporting an attractive dental website, it is important to find ways to make sure that potential patients come across your website first before being able to check out what competitors are offering in your local area.
What is SEO?
Dental search engine optimisation (dental SEO) is a powerful tool in dental marketing. This means making sure that Google recognises that your dental website has the best answers to what the potential patient is looking to find out. Gone are the days of paper marketing and word-of-mouth referrals, everyone is looking for their answers online. There are many techniques that can be used to create a strong online presence and maintain the top position on Google search results lists in your area.
Firstly, dental SEO is achieved by making sure that your website is maintained on a regular basis and updated with new content and photographs as often as possible. Google continuously indexes the world wide web, they will pick up on new content and this will help boost your position in the search results list. It is important to find out which keywords are most commonly searched in your area and use these keywords repetitively but strategically throughout your website so that Google is aware that you can provide that particular service or address that particular issue.
By sharing articles and blogs on a regular basis and linking these back to your website, the backlinks will help boost your SEO whilst the articles and blogs themselves will help inform and educate potential patients and existing patients on the treatments and procedures that are offered at your dental practice, the importance of looking after your teeth and show off your knowledge and skills at the same time. You may like to choose a field of dentistry where your local competitors have not placed much focus and use this to your advantage.
How to boost SEO
Other ways to boost dental SEO include creating a Google my business page. This will put you on the map of local dentists in your area and you can choose which information you would like to be brought to the immediate attention of the reader such as contact details, any ratings or reviews and a quick summary of what you have to offer including your USPs.
SEO is important for successful online marketing but it is a time-consuming process that requires knowledge on information technology and the changes that are occurring on a regular basis. By delegating the marketing of your dental practice to an award-winning dental marketing team you can rest assured that you are in good and experienced hands so you can focus your time and efforts on looking after the dental needs of your patients.
